Domin’s Match – If You Win, I Buy is a new program to promote Geographical Indication products, the high-quality agricultural products representing the origin. Every week, two Geographical Indication products will compete to earn viewers’ support. Celebrities form two teams to visit the region, check the products, and promote materials with the farmers and the locals. In the studio, the stars sample the food and promote the products to appeal to the viewers. When viewers choose their favorite, 100 voters who cast the votes to the winner will receive the product as a reward.